About me
Asadulloh Ayubov — frontend engineer based in Tashkent, working with product teams across Europe and Central Asia. Six years spent on the part of the stack users actually touch.
01 / The story
I wrote my first line of JavaScript in a university computer lab in 2016, trying to make a dropdown menu slide instead of snap. That small obsession — with how things move and how they feel — never really went away.
For the last three years I have led the frontend of a fintech platform serving 300,000 monthly users. My job there is mostly unglamorous: shaving 600ms off a first paint, rewriting a form so screen readers can complete it, convincing people that a design system is infrastructure and not decoration.
“The framework is never the hard part. The hard part is the thousand small decisions that make a product feel trustworthy.”
Outside of work I maintain a handful of open-source packages, write about interface engineering, and mentor three junior developers through a local bootcamp. I read more about typography than is strictly reasonable for someone who does not set type for a living.
02 / Experience
2023 — Now
Own the web platform used by 300k monthly users. Rebuilt the payment flow in Next.js, cut LCP from 4.1s to 1.2s, and introduced the design system that now powers six internal products.
Tashkent, UZ
2021 — 2023
Led the interface work on a B2B analytics suite. Built a virtualised data grid handling 100k rows, and raised test coverage from 18% to 84% without slowing the team down.
Remote · Berlin
2019 — 2021
Shipped 30+ marketing sites and ecommerce storefronts for regional brands. This is where I learned to make things beautiful and fast on devices nobody in the office owned.
Tashkent, UZ
2018 — 2019
Built landing pages, WordPress themes and far too many carousels. Learned how to talk to clients and how to say no to a fifth revision round.
Remote
03 / What I do
Dashboards, editors and flows where the data is messy and the interaction has to stay obvious.
Component libraries that designers trust and developers do not quietly work around.
Interface animation with intent — orientation, feedback and delight, never decoration.
04 / Education
INHA University, Tashkent
Accessibility, performance, TypeScript
Interaction design for the web
05 / Recognition
Caravan Travel
"Animation that respects the user"
Special Kudos, Orbit Design System
Three juniors, one local bootcamp
06 / Let's talk
Happy to send the detailed version, references included. Or we can skip the paperwork and just talk about what you are building.